The availability heuristic tells us that if we wanted to impress people with the seriousness of the problem of homelessness in the world, we should
a. use metaphors to illustrate the number of homeless people.
b. dramatize the plight of a single family.
c. show pictures of shelters where the homeless go for help.
d. ask people to imagine themselves in the situation of a homeless person.
Answer: b. dramatize the plight of a single family.
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Social cognition is best defined as
a. memories for interesting life events. b. knowing who gets along with whom. c. thinking about the thoughts, feelings, motives, and behaviors of one's self and others. d. being aware of current "codes" for dressing and dating.
A psychologist wishes to study the regions of the brain that are active when a person has told a lie. What brain imaging technique would she MOST likely employ?
A) MRI B) DTI C) PET D) fMRI
A goal that exceeds or overrides all others, that is, a goal that renders other goals relatively less important is referred to as a(n) __________ goal
a. individuating b. equal-status c. just-world d. superordinate
Empiricism is a method of knowing based on ______.
A. an individual's hunch or feeling that something is correct. B. scientific rigor C. habit or superstition D. one's experiences or observations