How do the stages in a product's life cycle influence the marketing communications mix?
What will be an ideal response?
In the introduction stage of the product life cycle, advertising, events and experiences, and publicity have the highest cost-effectiveness, followed by personal selling to gain distribution coverage and sales promotion and direct marketing to induce trial. In the growth stage, demand has its own momentum through word of mouth and interactive marketing. Advertising, events and experiences, and personal selling all become more important in the maturity stage. In the decline stage, sales promotion continues strong, other communication tools are reduced, and salespeople give the product only minimal attention.
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The demand for business goods is ultimately derived from the demand for ________
A) raw materials B) consumer goods C) services D) business solutions E) e-commerce
Which of the following accounts will eventually be followed with an inflow of cash?
a. Prepaid Insurance b. Unearned Revenue c. Dividends d. Accounts Receivable
A detailed system of accounts allows the preparer of financial statements to decompose, or __________, each transaction to convey information about the effects of the transaction
a. mixup b. disaggregate c. aggregate d. share e. combine
An example of a multiple sort is ordering all the employees first by their social security
numbers, and then by their names. Indicate whether the statement is true or false