Turning a strategy into a profitable business usually requires money, people, and other resources, such as production capacity, as well as a marketing plan.
Answer the following statement true (T) or false (F)
True
Implementing a marketing plan usually requires a financial investment. Available production capacity, production flexibility, and operating issues impact marketing planning.
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Answer the following statements true (T) or false (F)
1.When establishing comparison level for alternatives to our current relationship and we believe such a person cannot easily be found, we are more likely to stay in the relationship even though it carries with it great costs and the potential for significant loss. 2.Trust is sustained only if both parties to a relationship behave in trustworthy ways. 3.Because we are exposed to them daily, media and technology make us “numb” to our relationships. 4.In advertising, films, and television, women and girls often are presented as hypersexualized and as being in competition with each other--often for men. 5.Working to “win” in a relationship can make it a healthier relationship.
Which of the following statements is true of performance measurement?
A) It measures only qualitative information. B) It uses both qualitative and quantitative tools to measure the performance. C) It helps in understanding a company's performance related to a specific goal. D) It cannot be used by service companies.
Which of the following statements describes the term "risk-taking" as a dimension of entrepreneurial orientation?
A) It refers to the tendency to anticipate and act on future needs. B) It refers to the tendency to pursue creativity and experimentation. C) It tells whether an individual or team of individuals within an organization has the freedom to develop an entrepreneurial idea and then see it through to completion. D) It refers to the tendency to intensely and directly challenge competitors. E) It refers to the tendency to engage in bold rather than cautious actions.
Estimates based on the assumption that historical data can be used as a frame of reference for current estimates are:
A) Comparative estimates. B) Ballpark estimates. C) Definitive estimates. D) Feasibility estimates.