What are the factors to be considered while allocating money between advertising and promotion?
What will be an ideal response?
a. The total amount of resources available.
b. Customer factors affecting allocation decisions like the degree of brand loyalty and the amount of information needed by the customers due to complexity of the product.
c. Whether advertising and promotion dollars highlight the unique aspects of the product, called consumer franchise building (CFB).
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After earning a scholarship for your superior grades in school, you receive a congratulatory letter from the dean. This communication interaction would be considered
a. a negative stroke. b. a positive stroke. c. a Theory X incentive. d. a directive behavior.
Discuss the principles behind doubling a final consonant before adding an ending to a word?
What will be an ideal response?
The creation of the WTO resulted from:
a. the Doha Development Agenda. b. the Geneva Multilateral Negotiating Session. c. a decision of the UN General Assembly. d. the Uruguay Round.
Which of the following is not a method of protection of risk?
A) Group insurance plans B) Employee benefits C) Social insurance D) Humanitarian aid