_____ is a form of learning that occurs when one response is extended to a second stimulus similar to the first.
A. Belief generalization
B. Belief discrimination
C. Stimulus generalization
D. Stimulus discrimination
E. Attitude formation
Answer: C
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Web-based retailers can either operate their own fulfillment operation or assign these responsibilities to a third party
Indicate whether the statement is true or false
Positioning might lead a marketing manager to
A. shift attention to another market segment where competition is weaker. B. physically change his or her product to compete more effectively with a competitor aiming at the same target market. C. change a product's promotion to make its image fit more closely with the needs and attitudes of the target market. D. introduce a new product for a segment with unsatisfied needs. E. All these answers are correct.
A use case ________
A) fulfills a function B) embodies a process C) is a set of interactions between actor(s) and the system D) Any one of the above is a correct definition of a use case.
You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each. They are only available in your area in a Waterford shop 40 miles from campus. Into which classification of consumer products would the Waterford crystal serving bowls fall?
A. specialty products B. shopping products C. convenience products D. discretionary products E. unsought products