All of the following are characteristics of advertising communication except:
a. advertising tries to get someone to buy something
b. ads target specific groups of people known as "market segments"
c. advertisers engage in a mutual exchange of ideas with people in their market
d. advertisers determine their success when their sales increase
c
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During a job interview, Patti is asked what to explain what she means by a "difficulty client" in reference to something she said in one of her earlier responses. Patti was asked what type of question?
a. probing b. exploratory c. hypothetical d. leading e. closed
All cultures categorize colors the same way and recognize a universal number of colors due to the construction of the human eye
A. True B. False
Savena needed room to move during her speech, but when she arrived to make her presentation, she learned that she would have to use a microphone affixed to a lectern. Savena's mistake was not conducting a pre-speech
a. audience analysis. b. formal demographic analysis. c. situational analysis. d. informal psychological analysis.
People in cultures such as Africa and the Middle East tend to believe that the individual and her/his actions are the primary force that shapes life outcomes
Indicate whether this statement is true or false.