Stickiness Marketing DashboardConsider the Stickiness Marketing Dashboard above for an automobile dealership. To gauge the stickiness of its website, the firm monitors the average time spent per unique monthly visitor (in minutes) on its website. This is done by tracking the average visits per unique monthly visitor and the average time spent per visit, in minutes, that is displayed on its marketing dashboard. For 2014 where would Arrow B be shown, as the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?
A. 6.0 minutes
B. 16.0 minutes
C. 10.0 minutes
D. 4.0 minutes
E. cannot be determined
Answer: B
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Which of the following is true about the technology trends that marketers should monitor?
A) A growing portion of US R&D expenditures are going toward the research side as opposed to the development side. B) Today, the time between idea and implementation is expanding. C) More single companies rather than consortiums are directing research efforts toward major breakthroughs. D) The pace of change is accelerating today. E) The government has decreased regulation of technological change.
The LIFO conformity rule:
A. Is only applicable to the automotive industry. B. Requires that all companies in the same industry use the same accounting methods of inventory valuation. C. Requires a company to use one method of inventory valuation exclusively. D. Requires when LIFO is used for tax reporting, it is also used for financial reporting. E. Is also called the taxation principle.
All of the following are steps in the AIDA model except
A. intention. B. action. C. interest. D. awareness. E. desire.
A trust created by will at the death of a testator is called a(n):
A) charitable trust. B) cy pres trust. C) inter vivos trust. D) testamentary trust.