Aric purchased a digital camera at a significant discount. Though the camera did not have all of the features he had wanted, he was pleased with the reduced price
Aric thought the photos he took with the camera were of a high quality, but he was disappointed that the camera did not have a larger memory and that its batteries needed to be replaced so frequently. Aric is best described as a ________ customer.
A) loyal
B) delighted
C) defecting
D) product champion
E) switchable
E
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Which of the following situations increase owner's equity?
A) Supplies are purchased on account. B) Services are provided on account. C) Cash is received from customers. D) Utility bill will be paid next month.
Segmenting markets means that a company is ________.
A. selecting the markets to attack in the marketplace B. identifying the customers who have frequently purchased competitor's products or services C. dividing the market into meaningful smaller markets based upon common characteristics D. selecting a corporate position to communicate to potential customers E. identifying and calculating the churn rate in different markets
The service delivery system is composed of
a. Inanimate environment b. Contact personnel c. Other customers d. Front stage e. All of the above
Marketers can capitalize on consumer learning by designing marketing strategies thatÂ
A. encourage cognitive dissonance. B. promote reinforcement. C. complicate information searches. D. reduce ritual consumption. E. stimulate problem recognition.