Which of the following is least likely to be a factor in developing a sales forecast?
A. Geographic area in which the product is sold
B. Last year's sales
C. Entire product line
D. Number of salespeople employed by the firm's major competitors
E. Expected level of marketing effort
Answer: D
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Which of the following is an example of a secondary data source used in marketing research?
A) an interview B) a survey research C) a focus group D) an online database
Media alerts are informative press releases generated to supply connectors with facts about upcoming news conferences
Indicate whether the statement is true or false
All of the following are true about using a predetermined overhead rate to apply overhead except,
A. The rate is prepared at the beginning of the period. B. The rate is used to apply overhead at the end of the accounting period. C. Estimates are used to calculate the rate. D. A single allocation basis may fail to provide useful allocations for all production departments. E. Using this rate provides managers with up-to-date estimates of the costs of their processes during the period.
What is a guaranty arrangement?
A) An agreement that collateral can be sold with involvement of the court B) An agreement by the guarantor that her property can be used to satisfy her debt if she defaults C) A pledge by the debtor that the loan will be paid in accordance with its terms D) A promise to pay the debt of another if that other party fails to pay it E) The recording of a security agreement so that others will be aware of it