A firm decides to use a less expensive mode of transportation like train, even though it is slower. This is an example of a
A) cost-to-cost trade-off.
B) modal trade-off.
C) cost-to-service trade-off.
D) None of the above
B) modal trade-off.
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According to the Product Development Management Association, new product development (NPD) includes ______.
A. commercialization of a product B. product life cycle management C. replacement of product at the end of the introduction phase D. refurbishment of returned products
Treating research and development costs as an expense rather than a long-term asset may reduce a manager's inclination to participate in research and development activities.
Answer the following statement true (T) or false (F)
Maggie and Nate enter into a contract for the sale of a car, but Nate later refuses to deliver the car. Maggie asks a court to order Nate to perform as promised. Ordering a party to perform what was promised is
a. specific performance. b. damages. c. rescission. d. beyond the court's authority.
Because of long-run effects, decisions about which of the Four Ps are often harder to change than decisions about the others?
A. Price B. Place C. Product D. Promotion