What is the competitive advantage of a diverse workforce?
A) A shared systems of beliefs
B) Increased communication opportunities
C) Increased cultural competency
D) A broader understanding of diverse markets
E) Better utilization of skill sets
Answer: D
Explanation: D) Smart business leaders recognize the competitive advantages of a diverse workforce that offers a broader spectrum of viewpoints and ideas, helps companies understand and identify with diverse markets, and enables companies to benefit from a wider range of employee talents.
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As FourSquare members check in, local businesses in that area can reach out to them with special offers and interactive promotions such as free drinks or discounts. What type of segmentation are local businesses using when they give offers through FourSquare?
a. Geographic segmentation. b. Demographic segmentation. c. Psychographic segmentation. d. Behavioral segmentation. e. None of the above
Which of the following is true about the change in a stock price??
A. ?If investors demand higher returns to invest in stocks, then prices should increase. B. ?If investors demand lower returns to invest in stocks, then prices should fall. C. ?If investors demand higher returns to invest in stocks, then prices should fall. D. ?If investors expect their investments to generate lower future cash flows, then prices should increase. E. ?If investors expect their investments to generate higher future cash flows, then prices should fall.
Gloria is a manager in a paints and coating manufacturing company. Although the authority of making the final decision lies with her, she is open to suggestions from her peers and employees and tries her best to incorporate them in various situations. In this case, Gloria is a(n) _____.
A. free-rein leader B. laissez-faire leader C. autocratic leader D. democratic leader
Often, the first significant company to move into a market becomes the market leader. What is the term for this?
a. first come first served b. first mover advantage c. market first d. last in first out e. organisational first