What types of analysis did you use? Why?

Question

What will be an ideal response?

Answer 1

Because the goal of the project is to predict future purchases by customers, the primary method of analysis used here is regression. Regression analysis was used to test the different numeric variables against an indicator that displayed a 1 if a purchase was made and a 0 if a purchase was not made. This helped distinguish which variables have a significance in indicating whether a purchase was made by a customer.
Additional analysis was also conducted on the categorical variables of Region, Referrer, Operating System, and Browser. For this analysis; counts, sums, and averages were used to identify possible relationships between the variables. No trends were discernable in this data.