Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?
A) Rational appeal
B) Emotional appeal
C) Dual appeal
D) Logical appeal
B
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According to GAAP, what must a company's statement of cash flows show?
What will be an ideal response?
An undisclosed agency exists where the third party is aware that the party he is dealing with is
an agent, but does not know the identity of the principal. Indicate whether the statement is true or false
Gallonte Inc. began operations in April of this year. It makes all sales on account, subject to the following collection pattern: 30% are collected in the month of sale; 60% are collected in the first month after sale; and 10% are collected in the second month after sale. If sales for April, May, and June were $60,000, $80,000, and $70,000, respectively, what were the firm's budgeted collections for April?
A. $18,000. B. $21,000. C. $60,000. D. $65,000. E. None of the answers is correct.
Companies often make use of ________ when they have significant news to announce, such as the introduction of a new product or advertising campaign.
A. press conferences B. focus group surveys C. community involvement programs D. exclusives E. interviews