Explain the social marketing concept and discuss two examples of its use

What will be an ideal response?


According to the social marketing concept, marketing techniques can be used for more than selling and making a profit; they can also be used to promote causes that improve the lives of individuals and society. For example, the TRUTH antismoking campaign has used a variety of traditional and nontraditional marketing techniques to make clear the negative effects of smoking. Mothers Against Drunk Driving has similarly used marketing campaigns to encourage parents to talk with their teenage children about the dangers of drinking and driving. (Examples will vary.)

Business

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Which one of the following is an example of a deferred revenue?

a. Sales are made to customers on credit. b. Interest has been earned by a bank deposit, but it has not been recorded. c. Cash is received prior to providing the services to customers. d. Cash sales are made to customers.

Business

Which of the following cases would cause the tax liability to be greater than tax expense?

a. Receipt of cash for rent prior to the period in which services are performed. b. Income from long-term construction contracts using the percentage-of-completion approach for financial accounting and the completed-contract approach for income taxes. c. Installment sale income recognized for financial purposes at the time of sale and when cash is collected for taxes. d. Accelerated depreciation for taxes and straight-line depreciation for income taxes.

Business

Explain undue influence with an example

What will be an ideal response?

Business

Which of the following statements about a corporation is true? Corporations are not entitled to:

a. free speech b. equal protection c. right of access to courts d. freedom from unreasonable searches and seizures e. none of the other choices are true

Business