Explain why it is difficult to standardize services and why many consumers may not necessarily want service standardization
What will be an ideal response?
It is difficult to standardize services because service providers and customers vary. Each service encounter is different, as each service provider and each customer bring unique characteristics to the encounter. Service standardization is not necessarily the ideal because many people like to have their services personalized. Examples of personalized services may include hair cuts, personal training sessions, meals at fine dining establishments, and therapy sessions.
You might also like to view...
In spite of having about 45% of the world's known oil reserves, Saudi Arabia and other Middle Eastern countries post current-account deficits, largely because:
A) of poor accounting practices. B) of vast economic diversification. C) they must import most of the goods and services. D) most of the oil is exported. E) new businesses are being developed.
A company takes a product or service that is widely marketed and develops a system for customizing it to each customer's specifications. This is referred to as:
A) mass customization. B) selective marketing. C) user modeling. D) behavioral targeting.
Cosmo has just made his dream come true of buying the property that his restaurant occupies. His excitement is short lived, however. He now realizes that he needs to come up with the extra money for the mortgage. Cosmo decides to rent out the storefront next to the restaurant for added income. After acquiring the property, Cosmo shifted his focus onto which aspect of goal-setting theory?
A. direct effects B. absolute effects C. indirect effects D. unintended effects
On January 1 . 2014, Jameson Company purchased equipment at a cost of $420,000 . The equipment was estimated to have a useful life of five years and a salvage value of $60,000 . Jameson uses the sum-of-the-years'-digits method of depreciation. What should the accumulated depreciation be at December 31 . 2017?
a. $240,000 b. $288,000 c. $336,000 d. $360,000