A hardware store is interested in reaching people who are characterized by the VALS system as being practical, down-to-earth, and self-sufficient, who like to work with their hands, or the ________ category
A) Believers
B) Strivers
C) Survivors
D) Experiencers
E) Makers
E
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Parsimony is important in industrial marketing because:
A) there are very few targetable segments in the market. B) the industrial customers are well informed about the products. C) the industrial products are expensive. D) it is inefficient to pursue too many segments.
A $300,000 bond issue with a carrying value of $311,000 is called at 103 and retired. The entry to record the retirement of bonds is:
A) Bonds Payable 309,000 Cash 309,000 B) Bonds Payable 311,000 Cash 311,000 C) Cash 300,000 Bonds Payable 300,000 D) Bonds Payable 300,000 Unamortized BondPremium 11,000Cash 309,000Gain on Retirementof Bonds 2,000
____ skills include the understanding of the importance of meeting a customer's needs.
A. Business B. Soft C. Analytical D. Customer service
The degree to which local regulations favor local workers and suppliers is an example of the environmental factor termed ________.
Fill in the blank(s) with the appropriate word(s).