Two goals of social cognition seem to be in opposition to each other. In what situations do people seek to conserve mental effort? Under what circumstances do they seek accuracy?
What features within the person encourage people toward one goal versus the other?
What will be an ideal response?
Answer: We conserve mental effort when we don't have the mental resources necessary for effortful processing or don't have the motivation to engage in it, such as when the information available is too complex or we are under time pressure. We seek accuracy when we need to justify our decisions, when the decision is important to us, when faced with unexpected events, or when socially interdependent. Personal factors that facilitate the conservation of mental effort include arousal, thinking during circadian rhythm downtimes, and need for structure. Personal factors that encourage accuracy motivation include sad mood and high need for cognition.
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