The legal doctrine of the "right of publicity" provides
A) unlimited access by companies to use public figures in their promotions.
B) special protection for publicity materials.
C) celebrities the sole ability to cash in on their fame.
D) publicly traded companies to publicize whatever they want.
E) monetary guidelines for using entertainers in publicity materials.
Answer: C
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If a university has two swimmers who have qualified for the Olympics, what would be a likely task of the university’s PR department?
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