The legal doctrine of the "right of publicity" provides

A) unlimited access by companies to use public figures in their promotions.
B) special protection for publicity materials.
C) celebrities the sole ability to cash in on their fame.
D) publicly traded companies to publicize whatever they want.
E) monetary guidelines for using entertainers in publicity materials.


Answer: C

Communication & Mass Media

You might also like to view...

Cohesiveness, or the ability of group members to work in unison, is ______.

a. always desirable in a group b. desirable if it does not lead to groupthink c. desirable if it helps members create romantic relationships d. never desirable in a group

Communication & Mass Media

If a university has two swimmers who have qualified for the Olympics, what would be a likely task of the university’s PR department?

a. negotiating contracts with swim apparel firms b. writing feature articles about the swimmers c. arranging the travel schedules of the swimmers d. working with the NCAA to clarify swimming rules

Communication & Mass Media

In terms of the 5-M Model of Leadership Effectiveness, what leadership function is best characterized by a leader who behaves consistently and assertively, confronts problems head-on, works to generate solutions, and champions the group and its goals

? a. minimize conflict b. model leadership behavior c. motivate members d. manage group process e. make decisions

Communication & Mass Media

During the first day of Yue's freshman composition class, the instructor said that students were expected to hand in a short personal reflection biweekly. Yue asked the instructor whether "biweekly" meant "twice a week" or "every other week." What was Yue doing in this case?

A. stereotyping B. fact checking C. relationship checking D. perceptual checking

Communication & Mass Media