Direct marketing is a newly developed tool of marketing and promotion.
Answer the following statement true (T) or false (F)
False
Direct marketing is the oldest marketing method, and today it is growing incredibly fast, propelled by the major social and technological changes of recent decades.
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Which theory describes motivation as a function of an individual’s beliefs concerning effort-to-performance relationships, work-outcome relationships, and the desirability of various work outcomes?
A. goal-setting theory B. ERG theory C. two-factor theory D. expectancy theory
A firm releases a new product that is unexpectedly very popular. It is likely that the firm will have to rely on which type of inventory function?
a. Cycle b. Hedge c. Safety stocks d. Transportation
For a stock to be in equilibrium as the book defines it, its market price should exceed its intrinsic value.
Answer the following statement true (T) or false (F)
All of these social factors can give managers further insights into the opportunities and risks facing a particular industry EXCEPT:
A) aging of the population. B) new technology developments. C) greater health consciousness. D) obesity concerns.