When marketing managers select a market segment to pursue, it is called:
A) segmenting the market.
B) selecting the target market.
C) selecting the right product.
D) selective distribution.
B
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When Nielle saw Laura in the stockroom stuffing her purse with expensive printer cartridges, Laura was quick to say, "We've been friends since first grade, so I'm sure you won't say anything about this." This is an example of using a(n)
A. personal appeal. B. legitimating tactic. C. pressure tactic. D. coalition tactic. E. exchange tactic.
The steps in a retail strategy are _____
a. interdependent of each other b. independent of each other c. organized by specific and then general factors d. organized by short- and then long-term factors
Marketers of complex and expensive products such as automobiles will likely employ long channels with many knowledgeable intermediaries.
Answer the following statement true (T) or false (F)
Megan agrees to sell Nancy her Rolex watch, but she does not specify a price. In such a case, the court would not enforce the agreement because all of the essential terms are not present.
Answer the following statement true (T) or false (F)