List and briefly explain three of the five support services in the electronic commerce framework
What will be an ideal response?
The five support services are people, public policy, marketing and advertisement, support services, and business partnerships. The people pillar includes buyers, sellers, intermediaries, service, information systems people, and management. The public policy pillar includes taxes, legal, privacy issues, regulations, compliance, and technical standards. The marketing and advertisement pillar includes market research, promotions, web content, and targeted marketing. The support services pillar includes order fulfillment, logistics, payments, content, and security systems development. The business partnerships pillar includes affiliate programs, joint ventures, exchanges, e-marketplaces, and consortia.
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When the audience considers performance levels, what do they look for?
A) Endorsements from experts B) Evidence you can get the job done C) Education and special training in the field D) An understanding of what is important to them E) Confidence
Which process does a service firm such as a credit card company use to process bills?
A. project process B. batch process C. repetitive process D. unique process
An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients
It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth. The manufacturer of Crest toothpaste was using ________. A) personal selling B) direct marketing C) a push strategy D) a pull strategy E) public relations
Unlike directors and shareholders, officers are agents of a corporation
Indicate whether the statement is true or false