Procter & Gamble's market knowledge officer thinks there's a need to do more qualitative research relating to social media in addition to traditional quantitative data-gathering

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. The “essence” of charismatic leadership, according to one team of researchers who studied the speaking of former presidents Bush and Clinton, may be the presence of emotional contagion. 2. Studies show that in a debate, nonverbal signs of disapproval from the listening opponent, such as sighing or rolling eyes, will damage the credibility of the speaker. 3. According to the elaboration likelihood model, the more likely a listener is to focus on the issues, the less likely it is that he or she will be influenced by the delivery (nonverbal behavior) of the speaker. 4. Modeling theory assumes that when a person “picks up” something from a media idol, such as a hairstyle, the person is rewarded in some way for modeling that hairstyle. 5. Research shows that very frequent media consumers are more likely to be dissatisfied with their bodies than infrequent media consumers.

Communication & Mass Media

In Hazelwood School District v. Kuhlmeier, the Supreme Court upheld the censorship of a high school newspaper. What was the basis for the Court's ruling? Have cases concerning college publications followed the same approach?

What will be an ideal response?

Communication & Mass Media

Which of the following is true concerning the level of complexity for informative speeches?

a) It is nearly impossible to simplify a speech too much regardless of the audience. b) Complex presentations are preferable to simple presentations to ensure audience interest. c) Beginning speakers often make their presentations too simple and bore their audiences. d) The level of complexity should be adjusted depending on factors such as context and the audience's knowledge of the topic.

Communication & Mass Media

How did public health researchers collect the info. they needed to effectively concentrate their malaria control efforts during a recent outbreak?

Communication & Mass Media