Marketing managers should strive to cut production costs that don't add value for customers.
Answer the following statement true (T) or false (F)
True
A well-informed marketing manager can play an important role in working with production people to decide which costs are necessary to add value that meets customer needs and which are just added expense with little real benefit.
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The party that receives the payment due from a note is called the_____________
Fill in the blank(s) with correct word
List the three premises on which Anderson's long tail theory is based and the two aspects of Internet shopping that support these premises
What will be an ideal response?
Brandi does not like public speaking nor see the benefit in doing so. She sees her colleague, Yolanda, on a similar career path successfully giving the weekly presentations during their meetings. Yolanda has also been receiving accolades from their boss lately. Brandi becomes more inclined to volunteer to do the next one, because she has observed this event as a positive experience thereby increasing her self-efficacy for doing presentations. This is an example of which element of social cognitive theory?
A. reciprocal behavior B. self-regulation C. vicarious learning D. self-efficacy
Which of the following is true of electronic materials as a sales aid?
A. Its demand in sales process has declined in recent years. B. It is expensive and difficult to produce. C. It does not involve product demonstrations and competitive comparisons. D. It can be customized for specific buyers. E. It does not provide a realistic portrayal of a product or service.