Using a brand name on a variety of related products is known as ________
A) brand filling
B) brand extension
C) line extension
D) family branding
E) brand stretching
Answer: D
Explanation: Family branding is the technique of using a brand name on a variety of related products. It is used to expand a company's product line.
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a. happy; under utilized b. unhappy; over utilized c. content; full d. angry; under used
________ is a type of data collection in which the researcher simply records the consumer's behaviors
A) Mall intercept B) Observation C) Survey D) Focus group E) Neuromarketing
Ranger Company has assets of $5,000,000, liabilities of $3,000,000, and retained earnings of $1,200,000. How much is total equity?
A) $8,000,000 B) $2,000,000 C) $3,800,000 D) $1,800,000
The leader’s role becomes more prominent when an organization faces an uncertain environment.
a. true b. false