What is the difference between a rough layout and a thumbnail sketch?
What will be an ideal response?
Rough layouts are drawn the size of the actual advertisement. Thumbnail sketches are not; they may be larger or smaller.
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Which is associated with guerilla marketing rather than traditional marketing?
A) measure success by sales B) grows by adding customers C) grows through existing customers and referrals D) aims messages at large groups
Which of the following would work best to summarize or preview information?
A) Short sentences B) Medium length sentences C) Long sentences D) Heading E) Bullet points
When preparing the budgeted income statement of a merchandising company, the amount of cost of goods sold can be taken from the ________.
A) budgeted balance sheet B) cost of goods sold budget C) inventory, purchases, and cost of goods sold budget D) capital expenditures budget
A skimming price is typically used when the company introducing a new product anticipates other competitors will enter the market quickly
Indicate whether the statement is true or false