In the context of family life cycle segmentation, which of the following statements is true?
A. Young divorced couples without children have the lowest purchase rate.
B. Middle-aged married couples with or without children have high average purchase of durables.
C. Young married couples with children have high liquid assets.
D. Middle-aged divorced couples without dependent children are least satisfied with their financial position.
Answer: B
You might also like to view...
Treasury stock should be reported in the financial statements of a corporation as a(n)
A) investment. B) liability. C) deduction from total paid-in capital. D) deduction from total paid-in capital and retained earnings.
Which of the following is true of the Restatement of the Law of Contracts?
A) It serves as a reference for guidance in contract disputes. B) It does not identify negotiable instruments as formal contracts. C) Its goal is to create a uniform system of commercial law among the 50 states. D) It is the absolute federal law for contracts drafted in the U.S.A.
One of the most important examples of a well-developed labor-management partnership existing in the U.S. can be found at:
A. Kaiser Permanente B. Saturn C. Imperial Oil D. Toyota
In general, the reverse logistics function for a manufacturer is more expensive to operate on a per unit basis than the forward logistics function that sends the products to market
Indicate whether the statement is true or false.