In the study by Petty, Cacioppo and Goldman (1981) in which students were exposed to an attitude-discrepant communication, the results showed that:
a. under low involvement, the strong arguments led to much more attitude change than did the weak arguments
b. under high involvement, the source credibility had a stronger effect on persuasion
c. source credibility had a stronger effect on persuasion under both high and low involvement conditions
d. under low involvement, the source credibility had a stronger effect on persuasion
e. both a and b
Ans: d
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Which of the following is NOT one of the three intrapersonal components of Burke's identity control system?
A) Self-concept B) Identity standards C) Comparator D) Social behavior
Girls in the Nyansongo settlement in Kenya are afforded more freedom and independence than most cultures, which leads them to score higher than
A) boys of other tribal and village cultures in dominance, assertiveness, and playful roughhousing. B) boys in caregiving responsibilities and emotional support. C) girls of other tribal and village cultures in dominance, assertiveness, and playful roughhousing. D) girls of other tribal and village cultures in androgyny.
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