When you compare your product to the competition

a. Never use a head to head comparison
b. If you are the market leader, don’t compare yourself to number two
c. Always claim you are number one in your category
d. Don’t make any strong claims to avoid lawsuits


b. If you are the market leader, don’t compare yourself to number two

Communication & Mass Media

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Quintilian's ideal orator was ______

A) one who could rouse emotions to a feverish pitch B) one who could outwit an opponent C) an effective platform speaker D) a lover of wisdom and truth

Communication & Mass Media

One way to understand the __________ of speech is to remember that a soprano voice is higher than a bass voice in music.

A. pitch B. articulation C. rate D. volume

Communication & Mass Media

When delivering persuasive speeches, it is necessary to ________

A) appear confident, speaking loudly and clearly B) explain your credentials to speak on the topic C) identify similarities between you and the audience with respect to the topic D) all of the above

Communication & Mass Media

______ has most often been used to refer to a jargon or cant that is primarily used as secret language among members of the subgroup only.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media