According to the text, __________ are the most insensitive to the foreign environment.
A. industrial products
B. faddish and consumer products
C. basic consumer staples
D. high style products
Answer: A
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With respect to consumer decision making, the ________ is the set of strong contenders from which one will be chosen as a supplier of a good or service
A) total set B) awareness set C) consideration set D) choice set E) decision set
An example of an economic event is checking customer credit prior to processing a sale
Indicate whether the statement is true or false
Management accounting focuses on external decision making
Indicate whether the statement is true or false
Twitter is a real-time source of research data. Which phrase below is the best definition of real-time?
a. data collected quickly and easily b. customers relate thoughts in short "tweets" c. no delay between data collection and data analysis d. customers respond to research questions while socializing online