Explain three variables a firm should consider when analyzing potential threats posed by competitors
What will be an ideal response?
In general, the firm should monitor three variables when analyzing potential threats posed by competitors:
1. Share of market—The competitors' share of the target market.
2. Share of mind—The percentage of customers who named the competitor in responding to the statement, "Name the first company that comes to mind in this industry."
3. Share of heart—The percentage of customers who named the competitor in responding to the statement, "Name the company from which you would prefer to buy the product."
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A focus group is a tool used to collect secondary market data
Indicate whether the statement is true or false
When a long-lived asset loses its ability to generate future benefits U.S. GAAP requires firms to write down the assets to their fair values and recognize an ______________________________ in income from continuing operations
Fill in the blank(s) with correct word
Bayes' theorem is used to compute
A. the prior probabilities. B. the union of events. C. intersection of events. D. the posterior probabilities.
A classic statement regarding project termination and closeout is, "The termination of a project is:
A) The start of the next project." B) A project." C) Never ending." D) An opportunity."