It is best to wait to write a business plan until you find lenders or investors.
Answer the following statement true (T) or false (F)
False
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Many advertising researchers believe that emotional reaction tests to ads are more accurate than physiological arousal tests because emotional reactions cannot be easily faked
Indicate whether the statement is true or false
Which of the following is not a good example of a substitute product that triggers stronger competitive pressures?
A. Coca-Cola as a substitute for Pepsi B. wireless phones as a substitute for wired telephones C. a salad as a substitute for French fries D. video-on-demand services from a cable TV company as a substitute for going to the movies E. snowboards as a substitute for snow skis
A useful tactic for increasing capacity is to redesign a product in order to facilitate more throughput
Indicate whether the statement is true or false
The most common tactic to arrange departments in a process-oriented layout is to minimize material handling costs
Indicate whether the statement is true or false