______ is a learned tendency to consistently respond positively or negatively to people or events.
A. Moral
B. Behavior
C. Virtue
D. Attitude
D. Attitude
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Shuttle Master Airlines has leased an aircraft from Streamline Aircraft Company. The annual payments are $1,000,000 and the life of the lease is 18 years. It is estimated that the useful life of the aircraft is 20 years. How would Shuttle Master Airlines record the acquisition of the aircraft? The effective rate of interest is 9%
a. The company would not record the aircraft as an asset but would record rent expense of $1,000,000 per year for 18 years. b. The company would not record the aircraft as an asset but would record rent expense of $900,000 per year for 20 years. c. The aircraft would be recorded as an asset with a cost of $8,756,000. d. The aircraft would be recorded as an asset with a cost of $9,129,000.
A continuing process of identifying, collecting, analyzing, accumulating, and dispensing critical data to marketing decision makers is known as ________.
A. the marketing mix B. a marketing concept C. market-driven strategic planning D. a market information system E. marketing orientation
A newspaper's cost per thousand equals $20; however, only three-quarters of its readers are in a retailer's target market. The retailer's real cost per thousand is _____
a. $15.00 b. $25.00 c. $22.00 d. $26.67
Geary (1994) refers to employee involvement and participation where employees take on decisions that traditionally fall within the remit of management as:
a. consultative b. delegative c. communicative d. bargaining