Which of the following is most likely a benefit of using digital media in an IMC program?
A. a non-addressable web portal
B. immediate customer feedback
C. legitimate e-mail ads
D. pay-per-click sponsorships
E. group buying potential
Answer: B
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On the statement of cash flows, the cash flows from investing activities section would include
a. receipts from the issuance of capital stock b. payments for dividends c. payments for retirement of bonds payable d. receipts from the sale of investments
Which statement is not true about the constant b in the bivariate regression equation ? i = a + bXi?
A) It is usually referred to as the non-standardized regression coefficient. B) It is the slope of the regression line and it indicates the expected change in Y when X is changed by one unit. C) It is the intercept of the regression line and it indicates the value of Y when X is zero. D) It may be computed as b=COVxy/Sx2.
When making the decision on a product's price, the manager must consider
a. all products at the same time. b. the minimum price that will produce a profit. c. only cost-based information. d. the product's total variable costs.
Answer the following statements true (T) or false (F)
1. The U.S. nonprofit sector is the largest in the world. 2. The term used to define nonprofit organizations in other parts of the world is “nongovernmental organizations.” 3. Greenpeace is an example of an international nongovernmental organization (INGO). 4. An international organization is governed within and maintains a focus on its home country. 5. A global organization may place decision-making in the hands of individuals from multiple countries.