In marketing, differentiation is a concept that means ________.
A. products need to appear to be different from one another to be successful in the marketplace
B. communicating and delivering value in different ways to different customer groups
C. evaluating different market segments and deciding which shows the most promise for development
D. each age segment views products exactly the same
E. consumer choices remain similar around the globe
Answer: B
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Weather Corp issued 10-year, 8%, $100,000 bonds paying interest on an annual basis, at a $5,200 premium. Which one of the following statements is true?
a. Weather's annual interest expense on the bonds will be greater than the amount of interest payments to bondholders each year. b. Weather's annual interest expense on the bonds will be less than the amount of interest payments to bondholders each year. c. Weather will receive $94,800 as the issue price. d. The cash paid to bondholders will be $520 each interest period.
Marko and Busola attended a lecture on changing weather patterns in the United States. The lecture confirmed Marko’s growing belief that global warming is increasing at a rapid rate and we need to do something right now! Busola, however, got the message that global warming isn’t as bad as we originally predicted. Marko and Busola are most likely engaged in ______.
a. selective attention b. selective perception c. selective exposure d. selective memory
There are three basic question format options and each has two options
Indicate whether the statement is true or false
For accounting purposes, stated value is treated the same way as par value
Indicate whether the statement is true or false