As a beginning persuasive speaker, success would mean __________.

A. your audience refutes all other viewpoints
B. you've compelled listeners to listen to and consider your point of view
C. you've provided listeners with interesting information
D. your audience undergoes immediate and drastic behavior change


Answer: B

Communication & Mass Media

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A ________analogy is based on comparison of actual events; while a __________analogy

draws upon metaphors to identify the similarities in two things that are not alike. A. brief; hypothetical B. literal; figurative C. brief; figurative D. literal; hypothetical

Communication & Mass Media

Which of the following is true about deductive reasoning?

A) The generalization can appear at any point in the presentation. B) This pattern starts with a generalization and predicts outcomes. C) This arrangement is often the best to use for unfavorable audiences. D) This type of reasoning works in the same way we learn about most concepts in the real world: we experience them first, then draw a conclusion about what we have experienced.

Communication & Mass Media

Lydia is working on a routine for her stand-up comedy performance. For her specific purpose statement, she has decided on "Amuse and entertain my listeners" Is this a good purpose statement or, if not, what is wrong with it?

A. This statement is ambiguous. B. This statement is too broad. C. This is a good statement of specific purpose. D. This statement is too vague.

Communication & Mass Media

Refusing to spend time with a friend you are angry with is an example of

A. kinesics. B. chronemics. C. haptics. D. proxemics.

Communication & Mass Media