The part of the motivated sequence which identifies the problem is called the
a. attention step
b. need step
c. satisfaction step
d. visualization step
e. action step
Answer: b,
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How big is the U.S. sex industry?
A) $100 million to $250 million in profits a year B) $80 billion in profits a year C) $60 million in revenues a year D) $8 billion to $10 billion in revenues a year
Which of the following are differences between hearing and listening?
A. Listening is a passive activity; hearing requires effort. B. Listening is active; hearing is passive. C. Listening will occur any time functioning ears are in the presence of sound waves. D. Hearing and listening are the same activity; there are no differences.
Which of the following is essential for a healthy corporate culture?
a. a diverse workforce b. innovative concepts c. strong revenues d. supportive leadership
Communication scholar Anthony Mulac noted that communicators with female language features were perceived as
a. less authoritarian. b. less knowledgeable or less willing to share their knowledge. c. more powerful. d. having high social status and being literate, nice, and beautiful.