Surveys are the primary means of obtaining information about consumers' motives, attitudes, and preferences
Indicate whether the statement is true or false
TRUE
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Paralanguage conveys emotions
Indicate whether the statement is true or false.
Mission statements become simply cosmetic additions to brochures, reports, lobby exhibits, speeches, and other communications if they do not have which one of the following?
A. Clear and concise wording D. Government enforcement B. Effective illustrations E. Good employee benefits C. Management commitment
Scaffold Tech Corp. requires all job applicants for mid-level management positions to take a company aptitude test. This exam measures aptitude for management by measuring verbal comprehension, mathematical calculations, and other necessary management skills. Such a test is considered a(n) ________ test.
A. integrity B. performance C. personality D. background E. cognitive ability
Otis Elevators has entered into a strategic alliance with a company in France from which it gets its elevator door systems. It has a similar agreement with a manufacturer in Japan that provides it with special motor drives. A manufacturer in Spain has worked closely with Otis to create small geared parts necessary for the manufacture of elevators. The component parts are assembled at its plant in the United States. Otis elevators can be found in buildings all over the world. Otis Elevators is an example of a(n):
A. cultural marketer B. global trader C. multinational corporation D. exporting company E. global enterprise