Which element rewards the reader for taking the time to read the ad?

a) Body copy
b) Closing
c) Illustration
d) Subhead


ANS: a

Communication & Mass Media

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In U.S. v. National Treasury Employees Union, the Supreme Court:

a) overturned a ban on federal employees being paid for speaking or writing articles even on topics unrelated to their work; b) upheld the ban described in choice A; c) rejected a pay raise for federal workers; d) upheld a pay raise for federal workers; e) ordered the Internal Revenue Service (IRS) to safeguard taxpayers’ rights.

Communication & Mass Media

The extent to which beliefs about ourselves are clearly and confidently identified and are stable over time is known as self-concept clarity

Indicate whether the statement is true or false

Communication & Mass Media

Kathryn Bigelow is noted as a contemporary auteur for her idiosyncratic romantic comedies

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following would not belong in a speech outline?

A. the transitions B. the introduction C. the bibliography D. the index

Communication & Mass Media