One of the most widely used metric tools for quantifying social media activity is ______.

a. Audience Metrics
b. Reach Predictor
c. Social Insights
d. Google Analytics


d. Google Analytics

Communication & Mass Media

You might also like to view...

This case occurred in 1998. As described in Chapter 15: Public Relations and the Law, what federal legislation now exists that might have prevented the Sunbeam scandal?

What will be an ideal response?

Communication & Mass Media

Communication that is mediated is thought to lack social presence.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Describe the potential problem when a Likert-type scale contains "no opinion" or "don't know" as the neutral middle response choice.

What will be an ideal response?

Communication & Mass Media

Prediction differs from value clarification in that the former looks to the future, while the latter examines the past.

a. true b. false

Communication & Mass Media