Any type of lead can typically be used with any type of story, whether "hard" or "soft" news, as long as the lead is properly written

Indicate whether this statement is true or false.


False

Communication & Mass Media

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According to the text, the central focus on public speaking should be the

a. audience. b. speaker. c. venue. d. speech topic.

Communication & Mass Media

A(n) __________ statement has the effect of canceling the thought that precedes it?

a. "But" statement b. "We" statement c. "You" statement d. "I" statement

Communication & Mass Media

Which of the following is a characteristic of a culture with a short-term orientation?

a. They believe marriage is a moral arrangement. b. They are more apt to save for the future. c. They believe humility is a virtue for men and women. d. They believe marriage is a practical arrangement.

Communication & Mass Media

In order to use a parametric statistic the dependent variable must be at the interval or ratio-level

a. True b. False

Communication & Mass Media