Which of the following steps are involved in conducting SEM?
A) Define the individual constructs.
B) Specify the measurement model.
C) Assess measurement model reliability and validity.
D) Specify the structural model if the measurement model is valid.
E) All of the above.
E
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Investment in certificates of deposit and other securities that do not change in value are reported on the balance sheet as
a. equity investments b. available-for-sale securities c. cash and cash equivalents d. held-to-maturity securities
The choice between nonprobability and probability samples should be based on all of the following considerations except (Table 11.5 in the text) ________
A) the nature of the research B) size of the population C) variability in the population D) statistical and operational considerations
Which of the following statements is true?
a. The more customers a company has, the better off the company is. b. A company should spare no expense to provide customer satisfaction. c. Most customers make quality determinations by comparing a product or service to a comparable product. d. Cost-benefit analysis can help identify customers that cost more than they are worth to the company.
Centrum Vitamin's offer to buy a bottle of 100 and get an extra mini-bottle of 20 free is an example of using ________ a sales promotion approach.
A. loyalty programs B. multiple-purchase offers C. product placements D. premiums E. point-of-purchase materials