What is the difference between valuable news and infotainment? How does the concept of audience centricity help determine which is which?
What will be an ideal response?
Infotainment is a term used to describe news-based content that takes a satirical or humorous tone. Examples include television shows such as “The Daily Show” or “Last Week Tonight,” or websites featuring demolisticles such as those found on Buzzfeed. Infotainment seeks to entertain audiences above all else, even though the content is based on current events. Valuable news, on the other hand, seeks to find and communicate important information that has a direct effect on the lives of readers. It seeks to inform, educate, and empower readers rather than entertain them. The line between infotainment and hard news is constantly being blurred, with sites like Buzzfeed increasingly focusing on investigative journalism and breaking news stories, and traditional mass media outlets more frequently pandering to audiences with “soft” news stories. However, the concept of audience centricity is meant to keep journalists focused on providing news that has an actual impact on readers’ lives, and it should be used to ensure that journalists deliver stories that have real value for their audience.
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