Continued physiological arousal will, up to a _________, lead to positive effects on performance. However, continued increases in physiological arousal could result in a ___________.

a. point, failure
b. success, win
c. threshold, catastrophe (page 215, left)
d. all of the above


c. threshold, catastrophe (page 215, left)

Communication & Mass Media

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The specific purpose of Taylor's speech is "To persuade the audience that Facebook should be banned from providing personal information to third party advertisers." This speech centers on a question of __________.

A. fact B. value C. morality D. policy

Communication & Mass Media

Ivy Lee is remembered mostly for his shouting out "the public be damned."

Indicate whether this statement is true or false.

Communication & Mass Media

Staff expenses related to a campaign can often represent approximately how much of an overall budget?

a. 70% b. 50% c. 30% d. 10%

Communication & Mass Media

To avoid plagiarism when using information from an Internet document in your speech, your textbook recommends that you keep a record of

A. the search engine you used to find the site. B. the title of the document. C. the author or organization responsible for the document. D. All of these answers are correct. E. Both the title of the document and the author or organization responsible for the document.

Communication & Mass Media