All of the following are trends impacting the use of integrated advertising and marketing communications except:
A) advances in information technology
B) increases in perceptions of brand equity
C) changes in channel power
D) increase in global competition
B
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Darlene uses her computer 75 percent of its usage time for her business and 25 percent of its usage time for personal and family purposes. Under Article 9, the computer would be classified as equipment
a. True b. False Indicate whether the statement is true or false
The general ledger shows a balance of $66,400 in the Merchandise Inventory account at the end of the period. The physical inventory count shows inventory of $63,000. The adjusting entry includes a ________
A) debit to Cost of Goods Sold and a credit to Merchandise Inventory for $3,400 B) debit to Cost of Goods Sold and a credit to Cash for $3,400 C) debit to Merchandise Inventory and a credit to Cost of Goods Sold for $3,400 D) debit to Merchandise Inventory and a credit to Cash for $3,400
Title VII of the Civil Rights Act of 1964 applies to employers with any number of employees, making it illegal to discriminate on the basis of race, color, religion, sex or national origin
Indicate whether the statement is true or false
A(n) ________ is defined as a plan for spending money.
A. action plan B. schedule C. contingency plan D. budget