________ marketing consists of activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers toward an organization
A) Social network
B) Organization
C) Niche
D) Location
E) Concentrated
B
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The Salty Chip Company includes one coupon having no expiration date with its deluxe snack pack. Upon return of 10 coupons, Salty Chip will send a silver chip clip, which costs Salty Chip $1.50 each. Past experience indicates that 30% of coupons issued will be redeemed. Salty Chip began this promotion in 2015 and sold 1,000,000 deluxe snack packs. During 2015, 90,000 coupons were received and
9,000 chip clips were distributed to customers. The December 31, 2015 balance sheet should include a liability for coupons outstanding of A) $18,000. B) $180,000. C) $31,500. D) $50,000.
Hot and Black Tide Inc., an electronics manufacturer, merges with Crimp Corp., a food manufacturing brand, to make the firms less vulnerable to adverse conditions in any single market. This scenario is an example of a(n) _____.
A. horizontal merger B. vertical merger C. conglomerate merger D. market extension merger
The return on the market portfolio is currently 12%. Mobile Phone Corporation stockholders
require a rate of return of 30% and the stock has a beta of 3.2. According to CAPM, determine the risk-free rate. A) 4.64% B) 6.50% C) 3.82% D) 9.80%
Express Airlines is considering the purchase of an aircraft to supplement its current fleet
In estimating the impact of adding this aircraft to the fleet, management has developed the following expected cash flows: Year Cash Flow 1 -$1,000 2 $100,000 3 $100,000 4 $100,000 5 $100,000 6 $100,000 7 -$300,000 If the discount rate is 10%, what is the present value of these estimated flows? (Round to the nearest whole dollar) A) $379,080 B) $224,211 C) $189,760 D) $154,869 E) $199,000