Imagine that you are a salesperson and that you want to sell a washing machine that few people seem interested in buying. Your image research suggests that people find that the appliance is too big and heavy and that the buttons and knobs on it look "cheap.". Describe two perceptual principles you could use in your print advertisement that will make the washing machine appear smaller and less

Question

heavy to customers.

What will be an ideal response?

Answer 1

There are various possible answers to this question. The photograph on the print ad could be manipulated using various perceptual principles such that the image makes the washer appear smaller and lighter. The ad could be set up in such a way as to distract the viewer from the less desirable aspects of the product.

Good answers to this question would include a suggestion of the use of a number of misleading cues to present the ad as a perceptual illusion. They could include the use of various misleading depth cues, such as linear perspective, texture gradients, interposition, relative size, and light and shadow. Additionally, visual illusions including the Ames room and Müller-Lyer illusion could also be used to make the washer look smaller in the ad photo.