Marketers who design and offer new products and services to their existing customers are pursuing a ________ growth strategy.

A. market penetration
B. diversification
C. product proliferation
D. product development
E. market development


Answer: D

Business

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Intangible assets ________.

A) represent assets for which the market value cannot be determined B) are not recorded in the books because they have no physical substance C) convey special rights from patents, copyrights, trademarks, and other creative works D) All of the statements are correct.

Business

Comet Company prepares monthly income statements. A physical inventory is taken only at year-end; hence, month-end inventories must be estimated. All sales are made on account. The rate of markup on cost is 50 percent. The following information relates to the month of May: Accounts receivable, May 1 ............................ $20,000 Accounts receivable, May 31

30,000 Collection of accounts receivable during May .......... 50,000 Inventory, May 1 ...................................... 36,000 Purchases of inventory during May ..................... 32,000 The estimated cost of the May 31 inventory is a. $24,000. b. $28,000. c. $38,000. d. $44,000.

Business

____ works closely with the firm’s master production schedule and considers such variables as lead time in ordering.

a. ERP b. SCM c. MRP d. PERT

Business

Which of the following countries has the highest literacy rate?

A. Russia B. Algeria C. Libya D. Haiti E. Egypt

Business