What three important aspects of social media marketing should entrepreneurs consider?
What will be an ideal response?
ANSWER: 1.Create something of value with an event, a video, a tweet, or a blog entry that attracts attention and becomes viral in nature. This viral replication of a message through user-to-user contact is what makes social media marketing work.
2.Enable customers to promote a message themselves with multiple online social media venues. Fan pages in Twitter and Facebook are examples of this.
3.Encourage user participation and dialogue. A successful social media marketing program must fully engage and respect the customers with online conversations. Social media marketing is not controlled by the organization.
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