According to a recent study by Moosylvania, a digital marketing company:

a. Millennials are easy to understand
b. No one truly understands Millennials
c. Millennials do not like to complete surveys
d. Millennials are not worth researching


b. No one truly understands Millennials

Business

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Presented below is the operating activities section of the statement of cash flows for Feline Friends Corp for 2016: Operating activities: Cash collected from customers $165,000 Cash payments for merchandise (83,000) Cash payments for operating expenses (58,000) Net cash inflow from operating activities $ 24,000 Which method of preparing the operating activities section has Feline used?

a. The direct method b. The indirect method c. Either method d. Cannot be determined without further information

Business

Which of the following is most likely true about e-mail marketing?

A) It cannot be personalized for individual consumers. B) It is a traditional form of direct marketing. C) It is restricted to the use of personal computers. D) It is used by marketers to send highly targeted messages. E) It is always non-intrusive in nature due to spam filters.

Business

Which of the following is an example of a firm utilizing public relations as a promotion tool?

A) a firm using its personal sales force at an expo to sell its products B) a firm sending its catalog directly to customers through e-mail C) a firm informing customers of special discounts on its Web site D) a firm providing interesting information about a product to the news media E) a firm using a celebrity to endorse a product in a television commercial

Business

Government officials who are concerned about consumer rights and protection focus on product ________

A) placement and pricing B) labeling and packaging C) litigation time limits D) registration of letters of complaint

Business