Philosopher Norman Bowie identifies his approach as a ________ theory of business ethics.
Fill in the blank(s) with the appropriate word(s).
Kantian
Bowie identifies his approach as a "Kantian" theory of business ethics.
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According to brand asset valuator model, esteem and knowledge, the two pillars of brand equity together create ________, a "report card" on past performance and a current indicator of current value
A) brand stature B) brand parity C) brand strength D) brand personality E) brand architecture
Co-branding involves combining two or more well-known existing brands are combined into a joint product and/or marketing them together in some fashion
Indicate whether the statement is true or false
________ typically assert that individual rights and duties are fundamental and thus can also be referred to as a rights-based, or duty-based approach to ethics.
A. Role ethics B. Virtue-based ethics C. Pragmatic ethics D. Principle-based ethics
Betty assigns her right to payment of a loan to Cody. Cody is
A. a creditor beneficiary. B. a debtor beneficiary. C. a donee beneficiary. D. a donor beneficiary.